One of the main benefits of running a transparent media company is an ability to comply with Schema standards for pretty much any type of content before it is published. I often refer to this as the basis for correct information — if it can be defined in accordance with Schema correctly, chances are the information is correct, and valuable in some way.
This is what one would typically include as “priceRange” for a Review, such as a Restaurant, or a Book Store:
$ = inexpensive
$$ = moderate
$$$ = expensive
$$$$ = very expensive
$$$$$ = if you have to ask the price, you can’t afford it
I don’t like these references for Real Estate Companies for three reasons. (1) pricing for services is often variable (2) each service often proposes a value (or lack of) beyond simply pricing (3) some services operate by means of hidden fees and kickbacks, making the $ to $$$$$ system unreliable.
I am currently looking for feedback form the real estate sector community and consumer advocates to implement a higher level system that focuses on the type of fees, rather than the $ amounts. This is what I have been able to compile thus far:
“priceRange”:”Savings”
“priceRange”:”Kickbacks”
“priceRange”:”Cash Offers”
“priceRange”:”Flat Fees”
“priceRange”:”Set Fees”
“priceRange”:”Mixed Fees”
Where the following list of companies offer:
Door.com — Flat Fees
Flyhomes — Savings
Home Bay — Flat Fees
Homie — Flat Fees
Jovio — Flat Fees
Prevu — Savings
Savvy Lane — Flat Fees
SimpleShowing — Flat Fees
TRELORA — Flat Fees
Yoreevo — Savings
Faira — Flat Fees
Houwzer — Flat Fees
Redefy — Flat Fees
Ribbon — Set Fees
Surefield — Savings
Unlocked Real Estate — Savings
Aalto — Savings
Landis — Set Fees
Open Listings — Mixed Fees
Reali — Savings
Redfin — Mixed Fees
REX Real Estate — Savings
Torii Homes — Mixed Fees
Enkasa Homes — Mixed Fees
HomeLight — Kickbacks
HomeVestors — Cash Offers
Landed — Kickbacks
Offerpad — Cash Offers
OJO Labs — Kickbacks
Opendoor — Cash Offers
Orchard — Mixed Fees
RedfinNow — Cash Offers
Sold.com — Kickbacks
Trulia — Mixed Fees
Xome — Kickbacks
Zillow — Mixed Fees
Better.com Real Estate — Kickbacks
Blend Realty — Kickbacks
Clever Real Estate — Kickbacks
LemonBrew — Kickbacks
mellohome — Kickbacks
NAEBA — Kickbacks
Nobul — Kickbacks
Opendoor Brokerage — Kickbacks
Realtor.com ReadyConnect (Opcity) — Kickbacks
Rocket Homes — Kickbacks
Tomo — Kickbacks
Transactly — Mixed Fees
UpNest — Kickbacks
Zillow Flex Program — Kickbacks
Zillow Offers — Cash Offers
(1) Would this make sense to an average consumer?
(2) Any way to expand/improve these categories?
#realestate #schema
